The upcoming Nekomonogatari (White) project is based on NisiOisin’s original novel. Its is the next title from the Monogatari series tat include Bakemonogatari and Nisemonogatari among other anime. The first short trailer for the new anime was released earlier today.
You can watch the video by going to the link in the source field.
Nekonomogatari (White) will air on 6th July 2013 on various Japanese TV channels and will supposedly be streamed online as well (unconfirmed). Director Akiyuki Shinbo is returning as a general director to the project as Tomoyuki Itamura is directing the animation at SHAFT. Shinbo will also collaborate on the scripts with Fuyashi Tou. This said, most of the previous staff is returning.
Source: Official Website
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